Business & Finance Learner

Big businesses.
Simple stories.
Always curious.

Hi, I'm Ayush. I break down real companies and the decisions behind their numbers. No jargon. Just a student making sense of business, one story at a time.

Explore my analysis A little about me
Curiosity over credentialsBusiness · Finance · Stories
01 / The learning notebook

Behind the numbers.

Real companies. Real decisions.
My notes on what we can learn from them.

Featured analysis · FY25

Sugar Cosmetics.
When expansion isn't enough.

Revenue fell while losses rose. Sugar's push into tier-2 and tier-3 cities made me ask: what happens when a brand expands beyond its core urban, premium customer?

My takeaway

More reach doesn't always mean a stronger business. Growth needs the right customer, not just a bigger footprint.

Sugar Cosmetics / FY25 snapshot
RevenueFY24 → FY25
₹404 Cr
LossFY24 → FY25
₹135 Cr

From my company-analysis notes. More breakdowns as I keep learning.

02 / The person behind the posts

Student first.
Curious, always.

I'm Ayush Raj, a Class 12 CBSE commerce student with a growing curiosity about business and finance.

Somewhere between accountancy classes and business studies chapters, I started wondering how real companies actually work. So I began studying them and sharing what I find on LinkedIn.

Alongside boards, I'm preparing for IPMAT, JIPMAT and CUET. I'm still figuring things out. This is where I share the process, not pretend I've reached the finish line.

Commerce studentCompany analysisLearning in public
03 / What you'll find here

Notes worth sharing.

01

Company breakdowns

Revenue, losses and the story behind the numbers. Business, in plain language.

02

Business lessons

What worked, what didn't, and the decisions that made the difference.

03

The student journey

Boards, entrance prep and what I'm learning about finance along the way.

04 / Keep the conversation going

Let's learn
something together.

I share my company breakdowns and learning notes on LinkedIn. Come say hi.